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Pattern Ranking with Trend Statement

       

RENOLIT EXTERIOR honours lottery winners


Worms, 20th of August 2010  "Which colours and patterns are among your favourites?" is what the RENOLIT EXTERIOR business unit asked its booth visitors on this year's fensterbau/frontale trade fair in the scope of a lottery. The three winners now received their prizes.

The third place was won by Ralf Marxen from Harsewinkel, Germany. The employee of Mallok company is now the happy owner of a Porsche Shakepen and may in future bring his writing utensils to life with a short jerk. Ralf Marxen also proved to be particularly accurate with his indications – both his first and second favourites (the Heavy Metal and AnTEAK patterns) corresponded to the overall hit list of all stall visitors.

Jens Harzer, working at the Saxony plant Groitzsch, Germany of window manufacturer F. Jäger, received a "Falter" design folding stool. When not in use, the stool can be hung on the wall to save space. With its innovative composite material, it can be folded without requiring any additional fittings.

Colours gain importance

The winner's price, a particularly ergonomic Lotus series armchair, is just what any designer would love. Its winner is Frank Verlinden, member of product management for the window area of Deceuninck group in Belgium. His favourites RusTEAK, AnTEAK and Pearl Cherry were therefore also selected under marketing aspects, even though he personally prefers brighter colours. AnTEAK has already been part of the deuctone range since early 2010. The other two series will be integrated into the offer in the scope of programme maintenance. Verlinden considers Pearl Cherry to be applicable in general, whereas AnTEAK and RusTEAK will most probably be used mainly in the façade and covering area.

Frank Verlinden considers the area of colour design decisive development potential. "Technical quality features such as thermal performance, long term colour stability as well as quality of the designs will play an increasingly important role in the decisions of our clients," says the experienced product manager about the development on the market. Therefore, he also believes that consulting instruments like the RENOLIT Colour Road are becoming more and more important.

Winner of the Lotus armchair: Frank Verlinden, member of product management for the window area of Deceuninck group.

More colour and design for facades      
The Colour Road Trend Service for external films has been further developed

Worms/ Nuremberg, 24 March 2010 – Functionality, durability and design are crucial factors for the market success of building components. The market share of PVC windows with decorative surfaces has more than doubled since the mid 90s when woodgrain effects came of age – and its share continues to rise.

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Sun, wind and weather protection      
Newly developed external films with a comprehensive guarantee package

Worms/ Nuremberg, 24 March 2010 – Functionality, durability and design are crucial for the market success of building components. PVC products are increasingly fulfilling these demands and have been advancing into the market continuously over the last thirty years. A large part of this success is down to progress in the development of decorative films. In terms of durability and resilience, RENOLIT AG has been setting the pace over this time frame.

 
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Under one roof      
RENOLIT EXTERIOR combines its strengths

Worms/Nuremberg, 24 March 2010 – RENOLIT EXOFOL MX is the future – RENOLIT MBAS and COVA XL the past. For almost 30 years RENOLIT has led the market for decorative films and set the benchmark for material and design quality. Now the leading brand RENOLIT MBAS is uniting with the UK manufactured brand, COVA XL to create a true market leader, RENOLIT EXOFOL MX.

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RENOLIT EXTERIOR reorganises its sales team      
Separate marketing department has been established

Worms/Nuremberg, 24 March 2010 – As part of the restructuring of RENOLIT EXTERIOR, a number of management roles in sales were redefined on 1 April 2010. “We really value our colleagues – what we want to do is use their experience and abilities as effectively as we possibly can. That is why, during restructuring, we put the emphasis on placing every person in an optimum position”, stressed Stefan Friedrich who has led the business unit since January 2009 and who has played a large part in integrating locations and brands.

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